Shopify Location-Based Content: Show Different Content per Region
Show different banners, hero images, announcement bars, and product descriptions based on the shopper's pincode, city, or state — using Shopify Theme Extensions, no code.
Install Lokally Free — 7-day trial →What Is Location-Based Content on Shopify?
Location-based content means showing different storefront elements — banners, hero sections, announcement bars, countdown timers — to shoppers in different regions. A shopper in Tamil Nadu sees a Pongal campaign banner; a shopper in Gujarat sees a Navratri offer. Same store, same URL, different content.
This type of personalisation increases relevance, engagement, and conversion. A banner in the shopper's local festival context outperforms a generic national banner every time.
Shopify does not support regional content natively. Lokally adds this capability through Shopify Theme Extensions — app blocks placed in the theme editor that render the correct content based on the shopper's pincode.
How Lokally Solves This
8 Personalisable Content Types
Lokally supports location-based rules for: Homepage hero sections (image + heading + CTA), Announcement bars (top-of-page strips), Product page banners, Collection page banners, Product descriptions, Badge text (e.g. 'Festival Offer', 'Metro Exclusive'), Countdown timers (for time-limited regional offers), and Marquee text strips.
Each content type can be targeted to any combination of pincode, city, state, or country.
Scheduled Content — Activate and Deactivate Automatically
Each Lokally content rule has an optional start date and end date. Configure a Navratri banner for Gujarat to activate on October 1 and deactivate on October 12 — then forget about it. It runs and stops automatically.
This means your festival campaign calendar can be set up weeks in advance. No manual updates, no forgetting to deactivate a Diwali banner in January.
How to Set It Up
Install Lokally
Install from the Shopify App Store. 7-day free trial, no credit card required.
Open Location Content → New Rule
In the Lokally dashboard, navigate to Location Content and click 'New Rule'.
Select content type
Choose the type of content to personalise: Banner, Announcement Bar, Hero Section, Product Description, Badge, Countdown Timer, or Marquee.
Configure content
Enter the content for this location: image URL, heading text, subheading, CTA label and link. Set optional start/end dates for seasonal content.
Select target location
Choose Pincode, City, State, or Country. Enter the target locations.
Place the block in your theme
Open Shopify Theme Editor → find the Lokally Content Block app extension → drag it to the desired section. It renders the right content per shopper location automatically.
Real-World Examples
Ethnic Wear D2C Brand
Different homepage hero banners for 5 regions: Navratri special for Gujarat, Durga Puja for West Bengal, Diwali national banner for rest of India. All scheduled in advance.
→ 31% higher homepage-to-PDP click-through rate during festival periods vs. generic national banner.
Food & Beverage Brand
Regional product descriptions highlighting locally relevant health benefits and ingredients. Maharashtra version mentions known local health trends; South India version uses different dietary context.
→ Product page dwell time up 18% for shoppers seeing regionally relevant descriptions.
Consumer Electronics Brand
Metro-exclusive launch announcement bar for first 3 days of product launch, visible only to Mumbai + Delhi + Bangalore + Chennai pincodes.
→ Metro shoppers felt early access exclusivity; 2.4× higher launch-day conversion vs. non-metro control group.
Frequently Asked Questions
What types of content can I personalise by location?
Lokally supports location-based personalisation for: homepage hero sections, announcement bars, product page banners, collection page banners, product descriptions, badge text (e.g. 'Festival Offer'), countdown timers, and marquee text strips.
Does location-based content require theme code changes?
No. Lokally uses Shopify Theme Extensions — app blocks that you place in your theme using the Shopify Theme Editor (drag and drop). No liquid, no CSS, no developer required.
Can I schedule content to show only during a festival period?
Yes. Each Lokally content rule has an optional start date and end date. Schedule a Navratri banner for Gujarat to show only from Oct 1–12, and it activates and deactivates automatically.
Can I show different homepage hero images per city?
Yes. You can configure different hero banner content (image + heading + subtext + CTA button) per pincode, city, or state. A shopper in Mumbai sees a Mumbai-specific hero; a shopper in Jaipur sees a Rajasthan-specific hero.
Can I show different product descriptions per region?
Yes. Lokally's content engine lets you override product description text, badge labels, and USP callouts per region. This is useful for highlighting locally relevant features or compliance certifications.
How does the system know which content to show?
Content rules are triggered by the shopper's pincode — the same pincode they enter for delivery. Once a pincode is entered, all matching location-based content rules activate immediately.
Start Personalising Your Storefront by Region
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