About Lokally
Lokally is a Shopify app built specifically for Indian brands that need to manage pricing, payments, and content differently per region — without building multiple stores.
What Lokally Does
Indian e-commerce operates across radically different markets. A shopper in Mumbai, a shopper in Jaipur, and a shopper in a small town in Bihar have different price sensitivity, different COD reliability rates, and respond to different regional promotions. Yet Shopify's default configuration gives every shopper the same price, the same payment options, and the same storefront content.
Lokally adds a location layer on top of your existing Shopify store. Shoppers enter their pincode once via the Lokally pincode widget. From that moment, the price they see, the payment methods available at checkout, and the banners on your storefront are specific to their location. No coupon codes, no separate stores, no custom development.
Regional Pricing
Set different prices per pincode, city, or state using Shopify Functions. Real price changes at checkout — not display-only. Tier 1/2/3 pricing, state-specific MRPs, or franchise territory pricing.
💳COD & Payment Management
Hide COD in high-RTO pincodes, show COD only in specific regions, rename 'Cash on Delivery' to 'Pay on Delivery', or reorder payment options by location. Uses Shopify Functions.
🗺️Location-Based Content
Show different banners, announcement bars, countdown timers, or product availability by pincode, city, or state. Powered by Shopify Theme Extensions placed via Theme Editor.
📍Pincode Widget
The customer-facing widget that captures location. More accurate than IP geolocation (which misidentifies 15–30% of Indian shoppers). Pincode is the universal address standard in India.
How Lokally Works Technically
Lokally is built on Shopify's native extension points — no third-party infrastructure between your store and your customers.
- Shopify Functions power Regional Pricing and Payment Rules. Functions run inside Shopify's infrastructure at checkout time, ensuring prices are correct in the actual Shopify order — not a display layer that could diverge from the real price.
- Shopify Theme Extensions (App Blocks) power Location Content. Merchants place Lokally content blocks on any page via the standard Theme Editor — no code required, works with any theme.
- Pincode-based targeting instead of IP geolocation. India's postal code system covers every address. Shoppers enter their pincode into the Lokally widget once; it persists across their session.
- Single store, all regions. One product catalog, one Shopify admin, one order stream — Lokally rules handle all regional differentiation without store proliferation.
Who Lokally Is For
Indian D2C Brands
Tier 1/2/3 pricing, COD restriction for high-RTO pincodes, regional festival campaigns. The full pan-India playbook from one store.
See use case →Franchise & Distributor Brands
Enforce territory pricing agreements per state without multiple Shopify stores. One catalog, one admin, correct prices per distributor.
See use case →COD-Heavy Brands
Block COD surgically in high-return pincodes. Recover ₹200–₹600 per returned order without removing COD sitewide.
See use case →Metro Launch Brands
Launch at metro prices, with metro content, to metro shoppers only — no coupon codes, no leakage.
See use case →Festival Campaign Brands
Run Navratri for Gujarat and Durga Puja for Bengal simultaneously. State-specific pricing and banners, scheduled in advance.
See use case →Frequently Asked Questions
What is Lokally?
Lokally is a Shopify app that enables Indian brands to implement regional pricing, COD payment management, and location-based content personalisation — all from a single Shopify store without custom development.
Who is Lokally for?
Lokally is built for Shopify merchants selling in India who need to: (1) set different prices per pincode, city, or state; (2) restrict or promote COD payment based on location; (3) show location-specific banners, product availability, or promotions. Ideal for D2C brands, franchise networks, and brands with high COD RTO.
What are Lokally's core features?
Lokally's four core features are: Regional Pricing (different prices per pincode, city, or state using Shopify Functions for real price changes at checkout), COD & Payment Management (hide, show, rename, or reorder payment methods by location), Location-Based Content (show different banners, announcement bars, countdown timers, and product visibility per location via Shopify Theme Extensions), and the Pincode Widget (the customer-facing input widget that captures location for all feature triggers).
How does Lokally implement regional pricing — is it display-only or real price changes?
Lokally uses Shopify Functions to implement real price changes at checkout level, not display-only tricks. The price a shopper sees in the cart and pays in checkout is the actual Shopify order price — it appears correctly in Shopify admin, tax calculations, and order exports.
Does Lokally require a separate Shopify store per region?
No. Lokally is specifically designed to let Indian brands manage regional complexity from a single Shopify store. One product catalog, one Shopify admin, one set of orders — with all regional differentiation handled by Lokally rules.
How does Lokally determine a shopper's location?
Lokally uses a pincode input widget placed on the storefront. The shopper enters their pincode, and Lokally uses that pincode to apply the correct pricing, payment, and content rules. This approach is more accurate than IP geolocation, which misidentifies 15–30% of shoppers.
What pricing plans does Lokally offer?
Lokally offers a 7-day free trial with no credit card required. See the Shopify App Store listing for current pricing tiers. Pricing is subscription-based with no per-order or per-rule fees.
Is Lokally available in the Shopify App Store?
Yes. Search for 'Lokally' in the Shopify App Store, or visit https://apps.shopify.com/lokally-regional-pricing directly.
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